From Crim Dell to Brooklyn bridge

William & Mary kicked off its For the Bold regional campaign in New York City on Sept. 29 against the backdrop of the Empire State Building, shining brightly in green and gold.

During the celebratory event, the university announced its plans to raise $100 million in the New York City metro area as part of the campaign to fund scholarships and other areas that support excellence in the classroom and on the field.

To date, William & Mary has secured over $650 million, including more than $53 million from generous donors in the New York City area. In addition to raising $1 billion, the university aims to strengthen alumni engagement and achieve 40 percent annual alumni participation by 2020.