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“The plan was to try and work in the financial industry because that’s who hires math majors,” says Hickey. “Or the NSA, but I didn’t have the record for that.”
Hickey graduated in 2012 as an applied math major with a focus on probability and statistics. He was intrigued by the new trend he saw of journalists using data and statistics to tell stories, and he landed a gig as an intern at Business Insider before serving as a full-time reporter for the site from October 2012 until November 2013, when he became the lead lifestyle writer for FiveThirtyEight.
Since the 2008 election, FiveThirtyEight has published articles — typically creating or analyzing statistical information — on everything from sports to science to politics. It became a licensed feature of The New York Times online in 2010 before being published under ESPN in 2014. The site and Silver are best known for election forecasts, including the 2012 presidential election in which FiveThirtyEight correctly predicted the vote winner of all 50 states. During its first five years, FiveThirtyEight won numerous awards, including “Bloggie” Awards for Best Political Coverage in 2008 and Best Weblog About Politics in 2009, as well as “Webbies” for Best Political Blog in 2012 and 2013.
“When we use data available to us in things like politics and sports, you can definitely make very compelling arguments,” says Hickey. “Here’s why I think this player is better than that player because here’s the statistics. All that we’re really doing at FiveThirtyEight is taking that mindset and applying it to other things. My job now is to do that with lifestyle and entertainment. What we do, and when we do it best, is when we’re able to take something that’s interesting, compelling or funny and bring in an angle on the stats of it, where we can talk about the subject from a data perspective.”
Have you ever wondered what percentage of Bob Ross paintings contain at least one happy tree? Hickey knows — he figured it out when he did a statistical analysis of Ross’s work.8 The broad beat of lifestyle gives Hickey the opportunity to try new things, the type where he can inject some personality into his writing. Hickey produces a column, Significant Digits, which describes itself as a daily digest of telling numbers tucked inside the news, as well as other posts based on stats and data relating to … well, lots of things. He has analyzed everything from what makes the perfect James Bond movie9 to the three types of Sandra Bullock movies10 to the Generalized Theory of Matt Damon’s Brainy Dreaminess.11
Hickey claims the biggest difference between what he does and other types of journalism is the amount of homework that goes on behind the scenes to compute the data. “I spend a lot more time than most journalists monkeying around in Excel and getting stressed out,” Hickey says. “My job has all the benefits of journalism and all the downsides of actual work.”
But the environment at FiveThirtyEight makes up for it. “Everyone here is very collaborative,” says Hickey. “We have people from all sorts of backgrounds, from longtime journalists to people who have a lot of experience with data. We have everyone on the spectrum. If I come in to work one day and I decide I want to be better at a type of stats or writing, I can talk to someone. There’s so much to learn from everyone there.
“Writing and math are not opposites,” Hickey continues. “At the core of each of them, you’re basically doing something step by step, making an argument. People are terrified of math and it’s something that people shouldn’t be terrified of. It’s a lot less intimidating than it appears.” 12
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Hickey points it out again: “Athletics is not the dominant theme in my life in any regard.” 13
And yet, in 2014, he found himself on a football field in Florida.
Armed with old gym clothes and a cheap pair of sneakers he had purchased just three days prior, Hickey was in Orlando with the crew that produces Madden, EA Sports’ premier football simulation, trying to figure out, as Hickey puts it, “What would happen if a schlub like me played in a league as unforgiving as the NFL?”14
“I’m not exactly out of shape, but I’m not exactly in shape either,” Hickey writes in the article he penned for FiveThirtyEight. “I’m generally just a shape.” Madden rates players on a scale from 0-99, basing overall scores on 43 categories, including deep passing, strength and agility. Hickey’s results? A rating of 12. He doesn’t have NFL speed. He threw the ball too low and was told he would probably end up hitting offensive linemen in back of the head…often. And Hickey couldn’t boot a ball more than 20 yards.15
EA also mapped Hickey’s face for an avatar by putting him in front of 12 high-definition cameras. Hickey returned to Orlando and challenged Madden’s creative director to a game. “My avatar played just as strangely as it looked,” Hickey wrote in his article. “We’re used to playing Madden with athletes who have remarkable skill sets; they move quickly, consistently and responsively. I did not. It was like driving in the snow: You know how the car is supposed to move, but it just doesn’t behave as expected.”
Or maybe you do expect it when you have a 12 out of 100 rating.16